THE 108th CHINA FOOD & DRINKS FAIR

Exhibition date	2023-04-12 to 2023-04-14
Exhibition address	Chengdu Century City New International Convention and Exhibition Center & Western China International Expo City
Sponsor	China Sugar and Alcohol Group Co., Ltd Chengdu People's Government
Undertaker	Chengdu Expo Bureau

The National Sugar and Wine Fair (hereinafter referred to as the "National Sugar and Wine Fair") is a large-scale national food and beverage trade fair sponsored by COFCO Group Co., Ltd./COFCO Exhibition (Beijing) Co., Ltd., which is held twice a year in spring and autumn. Since the first National Sugar and Wine Fair was held in 1955, 107 sessions have been held successfully. The grand occasion of the National Sugar and Wine Fair is comparable to the "Canton Fair" of the food and beverage industry. It is famous at home and abroad for its large scale, good effect and high grade. It is the barometer of the Chinese food and beverage industry and is known as the "World Fair" by the industry.

From November 10 to 12, 2022, the 106th and 107th National Sugar and Wine Fair ("Spring Sugar") was successfully held in Chengdu, a key city in China, with 5032 exhibitors participating, and the number reached a record high. Chengdu is the capital of Sichuan Province, and has always been an important transportation hub in the western part of China, with convenient transportation and nationwide connectivity. At present, there are 13 expressways in Chengdu that meet here, including the Chengdu-Chongqing Railway, Baoji-Chengdu Railway, Chengdu-Kunming Railway, Dazhou-Chengdu Railway, and Suining-Chengdu Railway. High-speed railway Chengdu-Guangzhou Railway, Chengdu-Wei-Leshan Intercity Railway, Chengdu-Chongqing High-speed Railway and Shanghai-Han-Chengdu High-speed Railway are open to traffic. Xi'an-Chengdu High-speed Railway, Chengdu-Guizhou High-speed Railway, Chengdu-Lanzhou Railway, Chengdu-Puzhou Railway and Chengdu-Kunming Railway are all under construction. Sichuan-Tibet Railway, Chengdu-Geshan Railway and Chengdu-Nanjing Railway are included in the plan. Chengdu is still changing with each passing day. I wish Chengdu a better future!

One city and two pavilions are held at the same time:

Place 1: Chengdu Western China International Expo City

Address: No. 88, East Section of Fuzhou Road, Tianfu New District, Chengdu, Sichuan, China

Place 2: Chengdu Century City New International Convention and Exhibition Center

Address: No. 198, Shijicheng Road, Chengdu, Sichuan, China

Scale: 265000 square meters

Expected audience: about 500000

Estimated exhibitors: more than 5000

The New International Convention and Exhibition Center of Century City is located in Chengnan High-tech Zone, Chengdu. The total construction area is about 1.73 million square meters. "Century City" is located in the south new area of the city, with Tianfu Avenue, the south extension line of Renmin South Road in the west, and the outer ring line of the main trunk road in Chengdu in the north. The traffic conditions are very good. In addition to Tianfu Avenue, the south extension line of Hongxing Road will be built directly to Century City. Funan River flows from the east; Guixi Ecological Park and Golf Course are on the north side; The east and west are riverside green space.

The "Century City" is divided into five functional areas. The east side is the exhibition hall area. The exhibition hall is fan-shaped to the Funan River. There are 17 large and small exhibition halls with an area of 120000 square meters. Chengdu Century City New International Convention and Exhibition Center is a multi-functional conference and exhibition center with the largest building scale, the most complete functional facilities and the most advanced facilities in western China. The new exhibition hall will certainly bring a better trade platform to the exhibition.

Century City, known as a "forest in the city", is inhabited by various fish and waterfowl in the urban wetland constructed by the 200 mu ecological water network. In the urban forest constructed by tens of thousands of large trees, more than 6000 ginkgo trees are interspersed with them. It is adjacent to the Century Park, which is more than 1000 mu. Century City is completely an ecological city.

The 108th National Sugar and Wine Exhibition Area will be divided into 15 categories, including dairy and dairy products exhibition area, leisure food exhibition area, condiments and ingredients exhibition area, imported and baked food exhibition area, traditional wine exhibition area, wine and international spirits exhibition area, low-alcohol alcohol and beer, food machinery exhibition area, packaging and design exhibition area, food materials and supply chain exhibition area (see the functional distribution diagram of the exhibition area for details).

Functional map of Century City exhibition area

Functional map of the exhibition area of Xibo City

The 106th National Sugar and Wine Fair concluded successfully in Chengdu on November 12, 2022. The leaders of this exhibition gathered, and many exhibition groups were active in this sugar and wine fair. 5032 food and beverage, alcohol, condiment machinery packaging and technical service enterprises from nearly 30 countries and regions participated in the exhibition, with a total of more than 200000 people participating in the exhibition. The "one exhibition and two halls" mode was adopted for the first time in the fine wine fair. At the same time, two pavilions of the Western China International Expo City and the World Expo City International Convention and Exhibition Center were used, with an exhibition area of 26 square meters. This exhibition set up 15 exhibition areas to display hundreds of thousands of products. The scale of the exhibition not only created a new record in the history of the National Sugar and Wine Fair, but also became the food and wine industry exhibition with a global scale of * * in 2022. Among them, 853 enterprises participated in the traditional liquor exhibition area, 27 enterprises in the wine and international spirits exhibition area, 422 enterprises in the low tide drink and international beer exhibition area, 513 enterprises in the leisure food exhibition area, 314 enterprises in the food ingredients and imported food exhibition area, 433 enterprises in the food packaging and design exhibition area, and 47 enterprises in the condiments and ingredients exhibition area. During the holding of this Sugar and Wine Fair, nearly 50 industry forums were held to gather industry values and create ideological highlands.

During the exhibition, as the first heavyweight exhibition of China's food and alcohol industry, the 106th National Sugar and Alcohol Fair was held, which received high attention from the news media. A total of 1217 journalists and staff from 345 media units attended the conference to report and have in-depth exchanges with the participants. The cooperative media of the conference, such as People's Daily, Xinhua, etc., set up 23 media booths, 8 media broadcast rooms, and 2 news centers on the spot. Through live broadcast, enterprise interviews, entrepreneurs' symposia, and other means, the participants were helped to effectively promote their brand image through the National Sugar and Wine Fair. As of 0:00 on the 12th, 23800 relevant information reports were published and reprinted on the whole website. Among them, the news of this Sugar and Wine Fair was broadcast in CCTV CCIV-1, CCTV-2, CCTV-4

CCTV-13, 12 satellite TV stations and 27 local TV stations broadcast, fully reflecting the popularity and influence of this sugar and wine festival. In addition, through this Sugar&Wine Fair, the total volume of the whole network was 65317 times, the total exposure of the whole network was 220 million times, the number of fans of the official WeChat official account exceeded 500000, and the total number of fans of the official platform was more than 800000.

Under the condition that the number of people entering the exhibition is limited according to the requirements of epidemic prevention and control, the exhibition has a total of 200000 people in three days. On-site transaction and negotiation atmosphere were warm, and exhibitors and visitors were satisfied with the exhibition scene and effect.

The 108th National Fur Liquor Fair will be held again on April 12-14, 2023 in Chengdu Western China International Expo City and Chengdu Century City New International Convention and Exhibition Center, one city and two pavilions. This spring candy will be the largest spring candy in the history, with an exhibition scale of 265000 square meters. Welcome to book!

1. Exhibition arrangement time:

(1) All clean space booths and machinery exhibition area standard booths April 9-11

(2) Standard booth in non-mechanical exhibition area April 11

(The decoration and construction are not allowed on April 11, but only the artistic decoration and display of exhibits, and the exhibition is completed at 18:00)

2. Display transaction time:

April 12-14 (09:00-17:00 every day)

3. Move-out time:

The trading will be closed at 17:00 on April 12, the exhibits will be withdrawn from 17:30-20:30, and the exhibition will be closed at 8:30 on April 13. The booth will be dismantled continuously until the end.

Registration procedure:

(1) Interested exhibitors can scan the QR code above to fill in the form to apply for registration;

(2) After the submission is successful, we will reply you within 1-2 working days, please keep the phone open. 

Booth fee standard:

Raw space：RMB 2,430 /9㎡（minimum 36 ㎡） 

Standard booth：RMB 24,300/9㎡

① Introduction to the transfer station of Chengdu Western International Exhibition Center:

Several bus lines (T1 and T6 have been put into operation), four subway lines (1, 6, 18 and 19), two tram lines and two rail transit transfer hubs are planned in the area of Xibo City, which can directly reach the entrance.

The four longitudinal trunk lines (Tianfu Avenue, Zizhou Avenue, Jiannan Avenue and Chengdu-Zigong-Luzhou Expressway) crisscross the roads of various grades and form a three-dimensional transportation system with urban rail and public transport in all directions.

Chengdu West International Convention and Exhibition Center is the nearest to Chengdu South High-speed Railway Station. You can directly transfer to the subway and bus to Chengdu South Station!

② Bus route: subway line 1 → t1, about 22.8 km:

1. Walk about 250 meters from Chengdu South Railway Station to the South Railway Station;

2. Take Metro Line 1, pass 9 stops, and arrive at Sihe Station;

3. Walk about 280 meters to Sihe subway station;

4. Take bus t1 and go through 8 stops to the customs station of Tianfu New Area;

5. Walk about 1.7 kilometers to the Western International Convention and Exhibition Center;

6. You can transfer to the free bus line T1 through Metro Line 1 (Huafu Avenue Station) to the customs station of Tianfu New Area, and walk 800 meters to the West Expo City, or take the free bus shuttle bus directly to the West Expo City at Metro Line 1 (Guangdu Station).

③ Self-driving:

You can start from the urban area and go to Darcy Expo City via the south extension of Hongxing Road and Zizhou Avenue; you can also go to Darcy Expo City via Renmin South Road and Tianfu Avenue. The vehicle shall be parked in the designated temporary parking area, and then take the free shuttle bus to Darcy Bo City.

For the enterprises that sign up for the exhibition, Yinglong will provide the exhibition approval service and enjoy the unlimited business opportunities of the exhibition.

In 2023, the 108th National Spring Chengdu Sugar and Wine Fair will provide hostesses, temporary translators, temporary workers, and undertake large, medium and small ceremonial celebrations, product promotions, entertainment performances and other activities.

Contact: Mr. Jiang 18581867296 QQ: 1766414942

Hongqiao International Economic Forum

https://www.ciie.org/zbh/cn/InternationalEconomicForum/

THE 108th CHINA FOOD & DRINKS FAIR.pdf