The 29th China (Guzhen) International Lighting Fair

Exhibition date	2023-10-22 to 2023-10-26
Exhibition address	Guzhen Convention and Exhibition Center, Guzhen Town, Zhongshan City, Guangdong Province, China
Sponsor	Zhongshan Municipal People's Government, China Association of Lighting Industry
Undertaker	Guzhen Town People's Government , Guzhen Lighting Expo Co., Ltd.

The China (Guzhen) International Lighting Fair started in 1999. From biennial exhibitions to annual exhibitions, and now spring and autumn exhibitions, it has been successfully held for 28 sessions so far. Focusing on Guzhen Town's lighting production and trade industry cluster worth over 100 billion yuan, the fair adopts the "exhibition and store linkage" exhibition model. The Denggle Convention and Exhibition Center serves as the main venue (with an exhibition area of 55,000 square meters and over 850 exhibitors), in conjunction with lighting equipment stores in the town (Lihe Lighting Center, Huayi Plaza, Star Alliance Global Brand Lighting Center, Denggle Times Square, Guzhen Chang'an Lighting and Electrical Appliance City, Cao San International Lighting and Electrical Appliance City), with a total of nearly 3,000 exhibitors and an exhibition area of over 1.5 million square meters. It creates a domestic sales-oriented spring fair that also considers export, and an export-oriented autumn fair that combines domestic and foreign sales. 

The biannual China (Guzhen) International Lighting Fair attracts more than 120 countries and regions and over 100,000 global lighting professionals to visit and purchase.

The Guzhen Lighting Fair is a microcosm of China's lighting industry. In view of Guzhen's important position in China's lighting industry, the Guzhen Municipal Government decided to hold an exhibition gathering Guzhen's top lighting suppliers to present Guzhen's lighting resources to the public for a moment. The Guzhen International Lighting Exhibition is also China's largest LED lighting exhibition. 

Fair+Sub-venues Mode

China Guzhen International Lighting Fair continues the innovative exhibition mode, linking main exhibition venue with 6 local major lighting mega-stores to combine a over 1.5 million sq.m exhibit space, providing visitors a wider range of lighting categories and optimize visitors’ procurement experience.

Main venue：Guzhen Convention and Exhibition Center

Exhibitors: 850 Space: 55,000sqm

We offer Free Wi-Fi, Free Shuttle Bus, VIP Visitor Lounge, B2B Denggle.com Experience Area, Exhibitor Quick Search, etc. It consists of three exhibition halls and a two-story conference reception center. It is mainly composed by seven professional halls.

Main Venue Services:

Free shuttle buses, luggage storage, medical care, express delivery, translation, free drinking water, mobile phone charging, takeaway collection points and other services.

Main Venue Introduction:

 The Denggu Ancient Town Exhibition and Convention Center consists of three exhibition halls (Halls A, B and C) and a two-story conference reception center. Hall A is the intelligent home lighting and integrated brand exhibition area. Hall B is home lighting and commercial lighting. Hall C is outdoor lighting, culture and tourism lighting, and special lighting. Two temporary halls are added: Hall D is mechanical equipment and accessories; Hall E is accessories. The new F exhibition area at the front hall of the main hall is intelligent home, kitchen and bathroom, hardware & doors and windows, soft decoration.

Sub Venues：Lihe Lighting Expo Center

Number of shops: approximately 500 Space: 200,000sqm

Sub-venue Features: 

1.6 million m2 lighting industry complex, lighting art characteristic small town. 

Sub-venue Overview:

Different from traditional professional lighting malls, Lihe Lighting Center relies on the comprehensive supporting facilities of the 1.6 million m2 urban complex - Guzhen Lihe Plaza. On the one hand, it provides all-round services to escort the trade of domestic and foreign lighting exhibitions. On the other hand, it promotes the accelerated development of the lighting industry by cross-border integration of inter-industry integration and complementarity. On the other hand, with the innovative development model of "thematic operation + experiential trade + situational leisure shopping", it gathers the largest influence of China's lighting industry and forms an international lighting industry trade platform to lead the new transformation of Guzhen's lighting industry.

Sub Venues：Huayi Plaza

Number of shops: approximately 300 Space: 420,000sqm

Sub-venue Features:

National AAAA Tourist Attraction World Lighting Mall

Sub-venue Overview:

Huayi Plaza is centered on Huayi International Lighting Plaza, gathering more than 300 well-known domestic and foreign lighting brands, and is divided into seven major themed lighting halls: Crystal Hall, European and American Hall, Chinese Style Hall, Modern Hall, import Hall, Lighting Customization Hall, and Foreign Trade Hall. Huayi Plaza creates an international lighting business platform with a first-class environment and first-class service. At the same time, Huayi Plaza Shopping Center, 5A Grade A office buildings, exhibition centers, five-star hotels and other business types provide one-stop lighting procurement services including clothing, food, housing, transportation, shopping and entertainment for merchants from all over the country and even all over the world.

Sub venue: Starlight Alliance

Number of shops:approximately 400 Space: 360,000sqm

The Star Alliance Global Brand Lighting Center is located at the center of the town, adjacent to the Twin Towers, with a total construction area of nearly 360,000 sq.m. It is an international professional lighting store integrating procurement, experience and lighting culture. Star Alliance brings together well-known domestic and foreign lighting brands and sells lighting products of all categories such as decorative lanterns, residential lighting, commercial lighting, engineering lighting, smart home, light sources and switches. From architectural design through landscape design to surrounding design, Star Alliance always upholds the visionary positioning of "World Model and International Standards": fully combines the characteristics of the lighting industry to present a technological, avant-garde, fashionable and humanized visual and shopping experience. With simple and stylish architectural aesthetics and beautiful lighting art, in June 2016, Star Alliance was officially rated as the first national AAA tourist attraction in Guzhen town.

Sub venue: Dengdu Times Square

Number of shops: 180, area: 79000 square meters, address: No. 12 Dongxing Middle Road, Guzhen Town, Zhongshan City

A comprehensive commercial building which combines business, leisure, entertainment, food and accommodation functions Construction area is 79,000 sq.m,25-story in total, of which the first to 9th floor are the large shopping malls for lighting products, and the 10th-25th floor is the business hotel. As the ultra-large professional lighting square, it possesses creative planning ,design and high-end supporting facilities.

Sub venue: Ancient Town Chang'an Lighting and Electronic City

Number of shops: 250, area: 20000 square meters, address: No. 54 Chang'an Road, Guzhen Town, Zhongshan City

Located at the intersection of Xinxing Avenue and Chang'an Road, Guzhen Chang'an Lighting Parts & Electronic City gathers high-quality lighting accessories brands, integrating design, sales and display of electronic components. The mall is equipped with a professional management team and a property service team, which is committed to providing high-quality services for merchants and providing customers with one-stop service of lighting accessories procurement.

Sub venue: Caoshan International Light Distribution City

Number of shops: 285, area: 110000 square meters

Caosan International Lighting Parts City mainly sells lighting accessories in areas B, C, F, and G, with a dining street on the periphery and complete supporting facilities. Most of the stores focus on lighting (accessories) industry, covering various products such as LED light sources, drivers, aluminum substrates, outdoor accessories, crystals, commercial lighting, etc.

Main exhibition centre consists of three exhibition halls and a two-story conference reception center. It is mainly composed by seven professional halls as below.

Hall A: Smart Home Lighting, Brand Lighting

Hall B: Residential Lighting, Commercial Lighting

Hall C: Outdoor Lighting, Cultural Tourism Lighting, Special Lamp

Hall D: Equipment, Accessories  

Hall E: Accessories

Hall F: Smart Home,Kitchens & Bathrooms, Hardware Doors and Window, Soft Furnishings

Decorative lighting, smart home lighting, residential lighting, commercial lighting, special lamps, LED lighting and technology, LED display, outdoor lighting, smart light pole, Germicidal lamp, education lighting, health lighting, cultural tourism lighting, electronic and electrical products, mechanical equipment&equipment, lighting accessories, smart appliances, Smart lock, smart kitchens and toilets, hardware doors and windows, house customization, home furnishing, soft decoration

❶Official website promotion and sales promotion

Create an online exhibition and trade service platform that integrates the functions of "online shopping mall, video appreciation, exhibition and trade activities, and hot information" to provide partners with "cultural exchange, brand promotion, trade promotion, and industry promotion".

❷Social Media Promotion and Increase Followers

Weibo, Tiktok, Kwai, Xiaohongshu, iQiyi, Tencent Video, Zhihu, Facebook, Twitter, Instagram, Youtube, TikTok.

❸Social media live streaming sales

Tiktok merchandise window+video shopping cart+production of videos with goods+live broadcast equipment configuration+online celebrity training with goods+live broadcast team configuration, etc.

❹Exhibition promotion and trade promotion

Provide well-known exhibition exhibition promotion and trade services for partners, combined with the operational service system of "cultural exchange, product display, trade docking, live streaming and sales", comprehensively promote the brand culture of the country producing products and achieve more trade cooperation.

❺Industrial cultural and tourism inspection

Develop industrial park visits and cultural and tourism experiences based on needs.