⊙Government resource advantage
1. Institutional support at the national level
China Marketing Association, China International Chamber of Commerce, China Federation of Commerce, Foreign Trade Development Bureau of the Ministry of Commerce, etc
2. Local government docking
3. Docking of international resources
Consulates / counsellors / business associations, international exhibitions / media cooperation, international industrial exchange visits and cooperation
4. Top level planning empowerment
Development planning guidelines
Marketing resource aggregation
⊙Service system advantages
1. Product trade
Export: industrial cluster + government endorsement import: genuine + reserve price + culture
2. Cultural exchange
Cultural exchanges promote product trade
3. Government cooperation
Exchange and integration of domestic and foreign governments or industry organizations to promote the docking of trade and cultural exchanges
4. Investment promotion
The exhibition will promote the upgrading of relevant industries and promote the development of investment attraction and cultural tourism economy.
5. Upgrading
Through the improvement of the business system, drive the sustainable development of the industry and promote the development of local business economy.
⊙Exhibition effect guarantee
1. International buyer invitation
Invite international professional buyers to participate in the procurement to promote the effective transaction of exhibitors
2. Invitation of domestic buyers
Invitation from Chinese supermarkets, market operators, online and offline traders
3. Docking of government resources
Domestic and foreign governments' resource drainage and preferential policies to quickly incubate industrial development
4. Conference forum empowerment
Industry latest information and marketing sharing
5. City brand promotion
"Domestic and international offline integrated promotion + exhibition effective transaction + investment landing" quickly improved the international brand awareness of the exhibition city
⊙Transformation and upgrading empowerment
1. Industrial economic transformation and upgrading
Generate income for enterprises and local governments, and continuously improve the international competitiveness of enterprises
2. Enhance the city's international popularity
Promote local economic development and cultural communication with industrial economy, and effectively build international brand awareness of the city
3. Drive the urban economy to take off
The development of industrial economy drives the comprehensive improvement of industrial chain and business environment, and promotes local cities to attract investment
⊙Preliminary research
1. Industrial history and culture
2. Number of production enterprises
3. Upstream and downstream industrial chain
4. Commercial supporting system
Market / transportation / hotel / Catering / logistics / culture and tourism, etc
5. Government support policies
6. Peer industry differences
Comparison of similar industries at home and abroad
⊙Government project
1. Documents issued by the organizer
National Chamber of Commerce / provincial and municipal governments
2. Support unit
Trade associations / leading enterprises / media and service providers
3. Confirmation of the undertaker
Be responsible for the implementation of various works of the exhibition according to the planning requirements of the exhibition
⊙Planning scheme
1. Clear service system
Product trade / cultural exchange / government cooperation / investment promotion / marketing empowerment
2. Clear meeting activities
Exhibition area / supporting service planning conference forum planning procurement docking activities, undertaking various promotion meetings / press conferences, welcome dinners / exchange meetings, policy interpretation / marketing empowerment sharing
3. Brand promotion
Media planning and promotion Domestic and foreign governments / buyers / industrial chain service institutions invite investment
⊙Project implementation
1. Determination of investment promotion scheme
2. Investment promotion activities
A. Offline expansion: exhibitions / business associations / markets / government authorities / Consulates, etc
B. Online expansion: promotion of social platforms at home and abroad / exchange of media resources of industry media business associations / data marketing / new media marketing
C. Public media: local newspapers / radio / television / outdoor advertising
3. Exhibition holding and execution
A. Before the exhibition: media publicity / trade matching / landing reception / booth and venue layout and construction, etc
B. During the exhibition: opening ceremony / conference forum / trade docking / media tracking report / industrial investigation / cultural tourism experience / investment promotion landing
⊙Summary and promotion
1. Exhibition summary report
A. Statistical survey on number of exhibitors / industry / country / trading volume / satisfaction
B. Number of purchasers / industry / country statistical research
C. Statistical report and interview research of guests and leaders
D. Statistics of various indicators of media promotion drainage and fan attention
E. Summary report of exhibition transactions / exhibition economy driving / investment promotion landing
2. Future exhibition index setting
On the basis of the original exhibition, develop strengths and avoid weaknesses, summarize and improve, and strive to improve various indicators